Which American Public Television service is appropriate
for my program?
What is American Public Television?
What is its relationship to PBS?
American Public Television is a major distributor of programming
to public television stations, second only to PBS. While both
organizations provide programming to the same individual public
television stations, there are significant differences in the
way we work. One advantage of American Public Television is that
as a nimble, efficient organization, we can move program offers
quickly through the process from submission through contract confirmation.
Many producers seek us out as a first choice for program distribution;
others may turn to us in instances when PBS opts not to distribute
a program. American Public Television operates independently,
but to some extent, it is a complementary service to PBS in that
we keep informed of their upcoming programming and may seek related
offers.
To how many stations does American
Public Television distribute programming?
American Public Television distributes programming by satellite
to all (nearly 350) U.S. public television stations, represented
by approximately 175 licensees.
While American Public Television
is evaluating my program, can I also send it for review to PBS
or one of the regional distributors?
American Public Television will not screen a program unless we
are assured that we have the exclusive opportunity to distribute
it to public television stations should we elect to do so. If
you get an offer from another distributor, whether for public
TV, cable or other distribution, we expect that you will let us
know immediately.
Which American Public Television
service is appropriate for my program?
If you are seeking the widest possible distribution for your program
and have a financial recoupment mechanism, such as related merchandise
sales and underwriting support, contact APT Exchange. A complimentary
offer has a much better chance of being carried by a large number
of stations than a program seeking stations' limited acquisition
dollars. The program evaluation process is similar to APT Syndication
in that programs must adhere to editorial and technical quality
guidelines, as well as funding guidelines; however, an Exchange
offer also must be of national interest and must be free of charge
to the stations. The majority of Exchange titles fall into one
of these genres: how-to, travel, documentary and musical performance.
If you require a license fee to make your program available, contact
APT Syndication. Your program will be evaluated on the basis of
its suitability for the syndication marketplace, editorial content
and technical quality. Our decision to offer a program via Syndication
is based on our judgment that stations would use limited discretionary
dollars to acquire it. We will provide an honest assessment of
the number of stations likely to buy your program and the license
fee it is likely to generate.