WHUT-TV Scores with Major League Soccer and Safety4Kids' SEEMORE'S PLAYHOUSE

MLS Cup an easy way for station to connect with families and young soccer fans

Washington DC, November 19, 2007 – In the name of kids' safety, WHUT has ventured where few public television stations have dared to go: professional sports. In the Superbowl of U.S. professional soccer, while the New England Revolution battled it out with the Houston Dynamo at RFK Stadium, WHUT appeared on the game's Jumbo Tron as well as in SeeMore the Safety Seal's life-size playhouse, and on co-branded give-aways for fans.

The day was a great success, according to WHUT's Director of Broadcast Services, Diane Robertson. "WHUT works not only to provide high-quality educational kids programming, but also to reach out into new communities with hands-on promotion of education and healthy living for young people. SEEMORE'S PLAYHOUSE and their partnership with Major League Soccer gave us the chance to educate kids about safety while they enjoyed a great game," said Robertson.

The MLS Cup was the last stop on SeeMore's 2007 Safety Tour. SeeMore the Safety Seal, Harry Hippo, and their life-size playhouse visited every stadium in the country and attended thirteen games to promote sun and sport safety among their target audience of 3 – 6 year olds. The tour is a program of Safety4Kids (producers of SEEMORE'S PLAYHOUSE), MLS W.O.R.K.S (the league's community outreach initiative), and the American Academy of Dermatology. The Safety Tour will "kick off" again in 2008 with visits planned to New York, Los Angeles, Chicago, Houston, and other locales.

SEEMORE'S PLAYHOUSE is an Emmy® winning, puppet-based public television series that focuses on teaching preschoolers about topics like fire, car, and water safety, emergency preparedness, and other important lessons to keep them healthy and thriving. In each 30-minute episode, SeeMore the Safety Seal plays the role of a teacher and adult friend to his gang of pals in the Playhouse. Exuberant, memorable sing-alongs drive the lessons home, celebrities including Kevin Bacon, Ed Bagley Jr., and Heather Graham make appearances in the ever-popular Knock-Knock Joke segment, and animated pop quizzes add variety and texture to the show. The program is presented by Oregon Public Broadcasting and distributed by American Public Television.

SEEMORE'S PLAYHOUSE was developed with a team of experts that includes best-selling author Dr. Andrew Weil M.D., advisors to the Red Cross and the American Academy of Pediatrics, and child media specialists. The show's messages are complemented by national outreach through the American Red Cross, Major League Soccer, and the American College of Emergency Physicians.

Safety4Kids, producers of SEEMORE'S PLAYHOUSE, sees the importance of connecting with national partners like Major League Soccer and the American Red Cross in their mission to keep kids healthy and safe. "Each year, 30 million American children visit hospital emergency rooms," said Safety4Kids President, Tom Blair. "Clearly there is a need for a high-quality, memorable, entertaining programming for children's safety messages, and we need to help get those messages to families however we can."

For more information about SEEMORE'S PLAYHOUSE visit www.seemoresplayhouse.com.