APT PRESENTATIONS

APT Exchange Programs

Below is a list of basic presentation services APT provides for select APT Exchange programs. Fees vary according to the length and requirements of a program. Please call Judy Barlow at 617-338-4455 x138 or Thomas Davison at x160 for quotes on services.

• Provide consultation with producers regarding distribution to the public television system. Advise on best practices to achieve maximum carriage
  
• Coordinate all in-house services for distribution of the program
  
• Assume responsibility for editorial oversight and adherence to APT funding guidelines
  
• Provide underwriter support letters and referrals to underwriting consultants
  
• Coordinate communications to the public television via the PBS e-mail system
  
• Advise on related merchandise for pledge use, on-air offers, retail, and direct mail distribution
  
• Offer preferred sponsorship opportunities at annual on-site screening (APT Fall Marketplace)
  
• Advise on sponsorships and promotion opportunities at public television industry meetings
  
• Advise on station relations, outreach and public relations services, as wells as provide referrals to consultants
  
• Advise on ancillary distribution opportunities, including international, non-theatrical and home video
  
  

• Screening and evaluation of submitted program material
  
• Evaluation and approval of funders
  
• Formal presentation and offer of the program to station program managers
  
• Offer materials include program and episode descriptions, rights information, list of funders and ancillary product information. The formal presentation to programmers is via satellite teleconference or on-site screening and includes a personal introduction and explanation of the program and a 4-6 minute video clip
  
• Review underwriting credits for compliance with ptv guidelines and confirm acceptance
  
• Review product offer tags for compliance with ptv guidelines and confirm acceptance
  
• Review website mentions for compliance with ptv guidelines and confirm acceptance
  
• Screen content of each episode for compliance with ptv guidelines
  
  

• Satellite feed of a complete program or episode for programmers to preview
  
• Conduct technical evaluation of broadcast masters and promos
  
• Package masters with ratings bug and APT logo
  
• Duplicate tapes for bicycle tape distribution
  
• Distribute program and promo via satellite feed to the public television system
  
• Distribute HD programs via satellite HD feed
  
• Distribute program and episodic promos to stations via shipments of bicycle tapes throughout contract period
  
• Provide technical guidance on promo and product offer production
  
• Provide referrals for captioning vendors and post-production facilities
  
  

• Create and distribute electronic press kit for station promotional use:
  Program Description
  Fact sheet
  Press release
  Episode descriptions when applicable
  Photography
  Other items as applicable: awards, host biography, guest biographies, etc.
  
• Post EPK to APT website for station, press and viewer use
  
• Include program listing in APT program catalog
  
• Feature program in the APT monthly newsletter
  
• Feature program on APT Web site
  
• Provide link to program Web site from APT Web site
  
• Distribute EPK to TV listings services
  
• Serve as liaison with station publicists for duration of license period
  
• Coordinate with outside publicity and public relations vendors for consumer promotion
  
• Distribute ancillary product information to licensees
  
  

• Report on station voting results after offer of program.
  
• Provide U.S. Coverage Report based on voting results, indicating amount of country covered by licensees voting “yes” and “maybe”
  
• Provide access to carriage reporting, viewer demographics and other carriage data for first year of license period
  
• Provide assistance in analyzing carriage and ratings data
  
  

ACCOUNT MANAGEMENT


• Underwriting solicitation and support
  
• Special event planning (station visits, pledge scheduling)
  
• Identifying and contracting with freelance personnel for specialized producer needs
  
• Consultation on ancillary domestic/international sales, home video marketing, fulfillment and publishing
  
• Event producing services for public television industry or station events
  
  

• Advising on creative and content
  
  

• Full press kit including custom design folders, press release writing, photography selection and reproduction
  
• Media relations including appropriate national and major market media
  
• Web site exposure and linkage
  
  

• Target mail and phone contacts to designated or major markets
  
• Preparation and distribution of pledge materials
  
• Follow-up narratives on program (advertising, pledge, viewer feedback)
  
  

• Production of on-air promos
  
• Creation of program pledge versions
  
• In-depth satellite previews
  
• Captioning coordination
  
• Full technical evaluations
  
• Consulting services