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WORLD℠ is a 24/7 multicast channel featuring public television’s best documentary, nature and news programming. WORLD Feature the best of public television's nonfiction programming as well as original content from emerging producers. Now in it's sixth year, WORLD has a companion website at www.WORLDchannel.org. Launched in August 2007, WORLD is distributed by American Public Television (APT) and is now carried by 63 licensees/139 stations representing nearly 54% of U.S. TV households.
WORLD is produced by WGBH Boston in partnership with WNET New York Public Media and American Public Television (APT), in association with the Public Broadcasting Service (PBS) and the National Educational Telecommunications Association (NETA).
WORLD features a mix of popular, signature, nonfiction content – including NOVA, Frontline, PBS Newshour, Nightly Business Report, Need to Know, Voces, Tavis Smiley, Global Voices, Nature, Indepedent Lens, History Dectives, La Plaza, Scully/The World Show, P.O.V., Consuelo Mack: Wealthtrack and AfroPoP – augmented with fresh and strong titles from talented independent producers.
The goals for WORLD’s expansion focus primarily on a social media strategy, sourcing from a prominent website where viewers may find the television schedule: www.WORLDcompass.org. Linked through social media such as Facebook and Twitter, the site is designed to provide new opportunities for interaction with a broader audience interested in nonfiction material. WORLD broadcast content is expanding correspondingly to provide more diverse programming with theme-based program blocks and related online interactivity.
A key focus for WORLD is the attraction of the new American demographic through the creation of an inclusive public media service. Partnering with the National Minority Consortia (NMC) — including the National Black Programming Consortium (NBPC), Center for Asian American Media (CAAM), Latino Public Broadcasting (LPB), Pacific Islanders in Communications (PIC), Native American Public Telecommunication (NAPT), and the Center for Asian American Media — WORLD also collaborates with independent film organizations, film and multimedia creators, news sources and individual producers. Together with public television station leaders, representatives from these organizations have contributed to the design and development of project content focused on timely issues appealing to current and fresh audiences.
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